Recently on TikTok, a jarring trend has emerged called “vabbing” which Rolling Stone refers to as a “portmanteau of ‘vagina’ and ‘dabbing.’” In this trend, those with vulvas will gather up their vaginal secretions to rub behind their ears in hopes that the pheromones it contains will attract potential suitors. The idea of using pheromones to increase attraction is common; there are often oils and perfumes sold with the intention to enhance your natural pheromones, and there are studies behind the effectiveness of pheromone-based attraction in many species. However, without evidence to support the proposed benefits of vabbing, it has quickly become just a humorous trend and point of discussion on the Internet. But the questions remain: is there any validity to this trend, and where did it come from?
One of the first reported mentions of vabbing in recent years comes from the book The Game of Desire by Shannon Boodram, in which she speaks to her personal success using her vaginal fluids to attract others. ABC reports that podcast the Secret Keepers Club, hosted by Carly Aquilino and Emma Willmann, mentions this phenomenon too, speaking to a trend they sparked within their friend group of using “coochie juice as perfume.” The trend spread like wildfire through the Internet, particularly on TikTok, as users began to share their own testimonies with the practice, including strangers complimenting their perfume or flirting with them in public. This anecdotal evidence was reason enough for hundreds of users to give it a shot, coupled with the unique feature of no downsides to the practice.