The Hitachi magic wand is one of the most iconic vibrators. The toy has been around since the ‘60s, and it was not always used as a sex toy; in fact, it was not initially created for that purpose. The Hitachi Magic Wand story first began when Japanese company Hitachi introduced their original personal massager to the American consumer market in 1968 as the 'Hitachi Magic Wand', also known as the 'Hitachi Massager'. It was a vibrator with an electrical power cord that was marketed as a ‘back massager’ that helped combat sore and aching muscles as well as provide all-over body relaxation. Over time, the Hitachi Magic Wand had morphed into a sleeker-looking, extremely sought-after product for women who would use it primarily for personal pleasure as a vibrator. It was touted as a must-have item by numerous well-known and influential sex therapists, recommended by them to women and couples wanting to improve their sex life.
The device most definitely helps to soothe more than just an achy back—the wand is a very functional clitoral vibrator and has been accredited with helping a lot of vulva-owners reach orgasm. Its discreet appearance as a household item is perhaps the reason for much of its early success amongst women-in-the-know, and the fact that it wasn't overly phallic freed it from perpetuating the belief that women needed a dick inside them to feel pleasure. Not only was it easier for women to buy (What if they really just wanted to soothe their sore necks?), but the type of orgasm the toy provided was solely about a woman's pleasure, not the penetrative sex that is unfortunately so often the expected and depicted in most popular culture examples.




















