One of the main ways democratic ideals are furthered is through social justice movements, and social media networking sites have exponentially impacted the progress and reach of these social movements. While many large social media platforms have been under fire recently for their algorithms’ negative impact on democratic values, in taking a more optimistic case-by-case approach to the digital choice architecture, we can examine Facebook’s influence on the continuing success of the 2017 Women’s March and Twitter’s influence on the lasting impacts of legalized gay marriage (#LoveIsLove). Though it may seem counterintuitive at the time, social media really can be and has been used for positive change and justice movements.
Policy-based nudges are used to “improve people’s decisions by changing how options are presented to them.” Ideally, this should be utilized in a transparent, non-imposing, cost-effective, evidence-driven, nonpartisan, non-paternalist, and democratically-controlled way. Within the choice architectural frameworks that are inherently built into everyday life, there is actually no neutral way to present individuals with options. The classic example of this is to imagine yourself strolling the cereal aisle of a supermarket. The supermarket must organize their inventory on shelves, as this is customary. But here lies the inherent choice architectural framework: whatever is closest to customers’ eyeline will be most likely to be bought. The consumer still has the choice to reach for something on the top shelf, but they are more likely to miss this option or forego it to save time and effort. In this way, unintentional choice architecture can actually be the more manipulative option because it is often done in the dark or utilized by the private sphere, which does not consider the public interest.



















