Starting or growing a sexual health business isn’t just about entrepreneurship—it’s about shaping the future of sex education, therapy, counseling, and coaching. At Sexual Health Alliance (SHA), we know the business side of this work can feel overwhelming, especially when your passion lies in helping others, not spreadsheets and sales funnels. That’s why we created the SHA Business Summit and SHA Business School—to help you turn your vision into a thriving, impactful business.
In a recent poll, we asked our community of therapists, educators, medical professionals, counselors, and coaches:
Which business goal feels most exciting to you right now?
Growing my private practice
Launching a course or product
Building a personal brand
Creating passive income streams
No matter which goal you chose, there’s a path forward—and SHA is here to support it.
Why Sexual Health Business Support Matters
Unlike other industries, professionals in the field of sexuality often face unique challenges: censorship, stigma, and limited business training in traditional education. That’s why SHA created programs specifically for sexuality professionals ready to grow their business.
SHA Business School and the SHA Business Summit exist to answer one central need:
How do you build a successful sexual health business without burning out or compromising your values?
Let’s take a closer look at each of the goals from our poll—and how SHA can help you get there.
1. Growing a Private Practice
Expanding your therapy or coaching business is one of the most common goals we hear at SHA. Whether you’re just starting out or ready to scale, having a clear strategy is key.
Strategies covered at SHA Business School include:
Branding your private practice to attract aligned clients
Setting your fee structure based on real business models
Creating marketing funnels that don’t rely on social media alone
Streamlining systems (intake, billing, scheduling) to save time
Why this matters:
Most mental health professionals aren’t taught how to run a business. SHA fills in those gaps with sex-positive, business-savvy support that’s designed for your niche.
The SHA Business Summit (September 6–7, 2025) will feature expert speakers who have scaled their private practices and built teams, group programs, and more. You'll hear what works—and what to avoid.
2. Launching a Course or Product
You have expertise. People ask for your advice. Creating a course, workbook, or digital product can be the next step in serving more people without working more hours.
SHA Business School will help you:
Validate your idea with real-world data and audience feedback
Design and outline a signature course
Choose the right platform to host your course or product
Learn sales strategies that feel natural and ethical
At the 2025 SHA Business Summit, you’ll hear from professionals who’ve launched:
Online sex ed platforms
Coaching programs in different areas of the sexual health space
Downloadable workbooks and assessments
Custom pleasure products and tools
Creating and launching something new can be scary—but it’s also one of the most empowering ways to grow your business and your reach.
3. Building a Personal Brand
If you want to become known in your field, a strong personal brand is essential. But this doesn’t always mean becoming an “influencer.” It means clearly communicating who you are, what you stand for, and how you help people.
SHA Business School teaches you how to:
Define your unique voice and messaging
Build a professional brand that aligns with your identity
Create content strategies that actually work in the sexuality space
Navigate censorship and platform restrictions
At SHA Business Summit 2025, expect workshops on:
Podcast guesting and public speaking
Writing and publishing as a thought leader
Attracting media coverage and brand partnerships
A personal brand isn’t just about visibility—it’s about building trust and positioning yourself as a leader in your sexual health niche.
4. Creating Passive Income Streams
One of the most exciting (and freeing) parts of building a sexual health business is creating ways to earn income that don’t depend on trading time for money.
SHA Business School dives into:
Affiliate marketing in ethical, sex-positive ways
Setting up evergreen course sales
Licensing your content to other professionals
Designing digital downloads that people want—and buy
SHA Business Summit will showcase speakers who’ve built multiple income streams through:
Subscription models
Community membership platforms
Licensing curricula
Retreats and events
Passive income isn't a shortcut—it’s a smart addition to a sustainable business strategy.
SHA Business School: The Leading Global Training for Sexual Health Entrepreneurs
SHA Business School is a comprehensive, go-at-your-own-pace program specifically designed for:
Sex Coaches and relationship professionals
Body workers and holistic practitioners
Medical professionals who work in the sexual health space
The curriculum combines business fundamentals with sexuality-specific strategies. You’ll learn marketing, copywriting, niche development, and more—without having to “sanitize” your content to get past filters or judgment.
Why students love SHA Business School:
It’s 100% online and self-paced
All content is sex-positive and inclusive
You’ll hear directly from business owners who’ve built successful practices
Plus, SHA Business School graduates are invited to present, mentor, and contribute to future SHA events. It’s not just a course—it’s a community.
SHA Business Summit 2025: A Must-Attend Event
The SHA Business Summit is the only global online event focused on helping sexuality professionals build thriving businesses. Join us September 6–7, 2025, for two days of actionable insights, inspiration, and connection.
You’ll get:
Live presentations from industry leaders
Behind-the-scenes looks at successful business models
Q&A sessions, networking opportunities, and bonus workshops
Credit toward SHA certification or renewal (for those enrolled)
This event is open to everyone—whether you’re brand new or already established in your field. You don’t need to be in an SHA certification program to attend, but if you are, it’s an excellent opportunity to deepen your impact.
Why SHA is the Leader in Sexual Health Business Support
SHA is more than a certification program. We’re building the global standard for sexual health professionals who want to make a difference—and make a living doing it.
With SHA Business School and the SHA Business Summit, we’ve created the two most targeted business education resources for people in our field.
We know you’re not average—and your business shouldn’t be either.
Ready to build a sexual health business that’s aligned, ethical, and successful?
Join us for the 2025 SHA Business Summit and explore SHA Business School to start your next chapter.
Let’s grow your impact, your income, and your confidence—together.
