The walk of shame is deemed to be part of the college experience —you are either participating in this walk or watching it. It is apparent that this walk of shame is only applied to women even though men can still exhibit this behavior. It goes against the way sex should be kept hidden and taboo, it rebels against these norms and acknowledges the fact that women have sexual experiences just the same that men can.
Brett Luceford, author of Naked Politics: Nudity, Political Action, and the Rhetoric of the Body, takes a look at the walk of shame and makes a great insight into how it “functions to discipline female sexual practice by reinforcing gender stereotypes and punishing women who transgress socially constructed norm.” Prior to reading this paper, I never had a second thought about how truly misogynistic the walk of shame is — my male housemates would laugh and leer at the girls coming back in last night’s clothes; yet boast about their sexual conquests from the same night. These double standards were literally right in front of my eyes, in the same room as me, but I simply never realised.
The walk of shame has further been commodified and commercialized, becoming part of popular culture. Luceford questions Urban Aid creating a “Shame on You Kit” which includes: toothbrush, toothpaste, a thong, three condoms, pain relief, and a “‘leave-behind note.”’ Yet the fact these kits are clearly aimed at only women is incredibly telling of our current views on sex and hookup culture. Urban Aid does not provide a male version of the Shame on You Kit, which is consistent with their motto “just what a girl might need” and hence “making the walk of shame a female problem that only reinforces masculine values.” Whilst I could not find the original page promoting the product, others that mention it repeats the phrase “if you have to do the walk of shame… at least you’ll be clean.” This idea of sex and needing to be clean only promotes sexist ideas that a woman having sex is a dirty act, especially if it is under the circumstances of a hookup rather than within a relationship. Even if we were to ignore this idea, the kit provided doesn’t actually provide products to help someone feel clean and refreshed after sex — give me some wipes, not a thong.




















